We Are Freight

In this installment, I sit down with Tristan Bordallo, CEO & Founder of Iamfr8, a California-based trucking company, as well as the Founder of Fr8topia, a California-based freight brokerage. We often hear the phrase "walk a mile in someone else's shoes," but how about driving 500 miles in someone else's twin screws? 

As a broker, it can be hard to appreciate just how challenging it is as a trucker to safely deliver freight on-time & undamaged. Well, Tristan took the plunge to start his own asset-based trucking company to learn more. In this conversation we dig into the challenges of entrepreneurship, the freight market over the last couple years, & the excitement of 2025. 

Get ready. 

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